AI summary
BYD meluncurkan merek premium Denza untuk bersaing di pasar Eropa. Denza akan menjadi pelopor teknologi untuk produk BYD di masa depan. BYD berencana untuk memproduksi kendaraan di Eropa dengan pabrik di Hungaria dan Turki. BYD, a leading Chinese electric vehicle manufacturer, has launched its premium Denza brand in Europe. This move aims to expand its market presence and compete with high-end German carmakers like BMW and Mercedes. The announcement was made during Milan's Design Week.Denza, which was once a joint venture with Mercedes, is now fully owned by BYD and will serve as the technological forerunner for the group. The brand targets both traditional premium clients and younger customers interested in technology. Initial sales in Europe will start with the EV version of the 1,000 horsepower Z9 GT sport wagon.BYD plans to manufacture Denza models in China and export them to Europe. The company is also setting up production plants in Hungary and Turkey, which will significantly boost its production capacity. The first Denza model's price will exceed 72,000 euros, making it the most expensive in BYD's current European range.
Peluncuran Denza oleh BYD adalah langkah strategis yang tepat untuk menembus segmen pasar premium Eropa yang selama ini didominasi pabrikan lokal. Meski masih mengandalkan produksi di China, pembangunan pabrik di Hungaria dan Turki menunjukkan komitmen BYD untuk mengintegrasikan diri dalam ekosistem otomotif Eropa secara penuh.
